The Propeller Team

We are creative, senior-level professionals who offer our best work to clients each day. Together, we are a team with over 70 years of collective experience servicing the marketing needs of Indiana communities and organizations.


Jocelyn Vare

is President and owner of Propeller Marketing, LLC. Jocelyn’s 22 years of advertising and marketing experience represent a breadth of industries with a focus on Indiana State accounts including Coca-Cola, Papa John’s Pizza, the Hoosier Lottery and the Indiana Office of Tourism Development.

For the past 14 years, Jocelyn has focused on establishing Propeller Marketing as a boutique advertising agency that makes a positive impact on clients, the Fishers community and the lives of her employees. 

Susan Ross-Long

is our Sr. Media and Account Manager, working with clients to develop and implement strategic media plans that are efficient, targeted and results-driven.

Susan worked as a senior media buyer for the Indianapolis-based advertising agency, Montgomery, Zukerman, Davis, Inc. on accounts such as the Hoosier Lottery and the Indiana State Fair. Susan later worked directly for the Hoosier Lottery for nine years where her responsibilities included the annual development of statewide marketing and media strategies, overseeing all media placement efforts and performance delivery, as well as identifying and developing consumer and retailer promotions.

Penny Pennington

is our Sr. Graphic Designer and has over 24 years experience in Graphic Design, from creative concept and execution to pre-press and print production.

Penny has managed the creative process from start to finish for thousands of projects including advertisements, brochures, catalogs, magazines, logos, websites, identity materials, maps and direct mail.

Penny’s creative talent has been the face of many organizations representing multiple industries including financial, health care, printing, travel/tourism, sports and food, just to name a few.